Selecting an email marketing platform is no easy task. Suitability, capability, ease of integration, price, usability and automation capabilities are just a few of the key points to consider when assessing which email marketing platform is right for your business. Recently updated, we've ranked 20 of our favourite ESPs for 2022.
Many ESPs offer similar benefits, functionality and capabilities to help your business deliver successful email marketing campaigns. So how do you differentiate and decide which platforms are suitable for your brand?
Every business has distinctive requirements, so there are no right or wrong answers here, but there are key considerations and ways to assess suitability, according to business type, industry, size and budget. Our experienced email heroes selected our top 20 email marketing platforms for 2022. Here’s the rundown, starting from number 20:
Overall platform rating: 6
Campaign management rating: 5
List management rating: 5
Automation rating: 8
Drag & drop email builder rating: 6
Integrations rating: 7
SendGrid is an industry-leading platform that allows brands to send email without having to maintain email servers. The platform monitors all its services and produces real-time analytics, allowing brands to focus on their business instead of email infrastructure. SendGrid is often popular with high-volume senders and transactional messaging.
Overall platform rating: 7
Campaign management rating: 6
List management rating: 6
Automation rating: 8
Drag & drop email builder rating: 8
Integrations rating: 8
ActiveCampaign is a top-performing cloud software platform for small-to-mid-sized businesses. The tool enables smaller organisations to take advantage of similar functionality seen in the smaller tools in the market, creating very personalised customer journeys at all touchpoints.
Overall platform rating: 6
Campaign management rating: 7
List management rating: 5
Automation rating: 7
Drag & drop email builder rating: 4
Integrations rating: 6
Pure 360 is an all-in-one AI email & web marketing platform. The platform's sole mission is to help acquire new customers, increase revenue and grow customer loyalty. Pure360 allows brands of all sizes to produce applicable and personalised marketing.
Overall platform rating: 7
Campaign management rating: 7
List management rating: 7
Automation rating: 8
Drag & drop email builder rating: 6
Integrations rating: 7
Selligent describe themselves as an AI-powered marketing automation platform that helps brands make marketing personal by delivering unique, relevant experiences across all channels. Selligent helps create long-lasting customer relationships by connecting consumers with content they want. Selligent is often adopted by larger organisations and is particularly popular with enterprise brands.
Overall platform rating: 7
Campaign management rating: 7
List management rating: 6
Automation rating: 9
Drag & drop email builder rating: 5
Integrations rating: 7
Bloomreach Exponea makes automation easy for marketers with endless personalisation and relevance with customers in real-time. The ESP creates a 360-degree view of consumers allowing brands to nurture customer relationships. We particularly like how powerful their segmentation and list management tools are.
Overall platform rating: 7
Campaign management rating: 8
List management rating: 9
Automation rating: 9
Drag & drop email builder rating: 6
Integrations rating: 7
Campaign Monitor is an easy to use yet extremely powerful ESP often seen in the mid-market. They've been on the scene for quite some time now and the platform has continually improved.
Overall platform rating: 7
Campaign management rating: 7
List management rating: 8
Automation rating: 5
Drag & drop email builder rating: 8
Integrations rating: 6
SparkPost is the world’s largest and most reliable email sender, accounting for nearly 40% of all commercial emails. We've not used the platform very much here at Enchant, but we always hear great things about the SparkPost and recommend that it's considered in any new ESP selection process.
Overall platform rating: 8
Campaign management rating: 8
List management rating: 8
Automation rating: 8
Drag & drop email builder rating: 8
Integrations rating: 8
Braze is a really interesting platform and coming up in most selection processes now. Braze makes it easy to send the correct messages at the right time, by offering several channels to choose from. It's a great multichannel engagement platform that powers interaction between consumers and brands in real-time, across channels.
Overall platform rating: 8
Campaign management rating: 8
List management rating: 8
Automation rating: 7
Drag & drop email builder rating: 7
Integrations rating: 9
Adobe Campaign is a great email marketing platform for workflows and is easy to integrate with third-party solutions making it a great option for enterprise businesses. Big, aspiring brands - this is the ESP for you.
Overall platform rating: 8
Campaign management rating: 8
List management rating: 7
Automation rating: 9
Drag & drop email builder rating: 8
Integrations rating: 8
Overall platform rating: 8
Campaign management rating: 8
List management rating: 9
Automation rating: 7
Drag & drop email builder rating: 7
Integrations rating: 8
Sailthru helps marketers connect with customers on a deeper level by delivering personalised experiences. They say that they are the largest sender of personalised email worldwide. We often see more enterprise-sized brands exploring Sailthru and when they first came onto the market they really shook up the email technology space. That was over 10 years ago now and we still think that it's a great ESP.
Overall platform rating: 8
Campaign management rating: 7
List management rating: 8
Automation rating: 8
Drag & drop email builder rating: 8
Integrations rating: 10
DotDigital is a very popular ESP among our clients. This is partly down to how well it is integrated with Magento and its ease of use, but also how often it is extended and improved. The platform offers many powerful tools for marketers. We've always been a fan of how simple it is to use, but just how powerful it is too. A great option for mid-market all the way through to enterprise.
Overall platform rating: 8
Campaign management rating: 8
List management rating: 8
Automation rating: 8
Drag & drop email builder rating: 7
Integrations rating: 9
Omnisend is a popular ESP solution and is rated highest for ease of use. They excel in the automation side of email marketing and provide brands with all the tools they need to grow in one place. All of Omnisend's tools are customisable giving your customers the most personalised experience through a single platform.
Overall platform rating: 8
Campaign management rating: 8
List management rating: 8
Automation rating: 7
Drag & drop email builder rating: 9
Integrations rating: 8
SAP Emarsys is a customer engagement platform mainly chosen by retail, travel and pure-play brands. The ESP can integrate with almost any ecommerce platform delivering personalised customer experiences across several channels.
Overall platform rating: 8
Campaign management rating: 7
List management rating: 8
Automation rating: 7
Drag & drop email builder rating: 6
Integrations rating: 10
Mapp operates an enterprise-level customer engagement platform that incorporates three platforms in one - ESP, DMP and CDP. Mapp enables marketers to create successful campaigns and automation by focusing on personalisation across all marketing activities. If you are mid-market and upwards, Mapp should be on your shortlist for evaluation.
Overall platform rating: 9
Campaign management rating: 8
List management rating: 8
Automation rating: 8
Drag & drop email builder rating: 9
Integrations rating: 9
HubSpot can be utilised by everyone: B2B's, B2C's and Shopify retailers. However, it exceeds in automation and analytics and is the leading choice for B2B businesses. HubSpot has all the tools you need to connect with people at every lifecycle stage. We are particularly impressed with how integrated marketing and sales campaigns are within HubSpot (something they call 'smarketing'). If you're a B2B, HubSpot is an absolute gamechanger.
Overall platform rating: 9
Campaign management rating: 9
List management rating: 10
Automation rating: 8
Drag & drop email builder rating: 6
Integrations rating: 9
Klaviyo is the choice of many digital marketers. This ESP has grown rapidly over recent years and that growth is expected to continue. It really is a great email and SMS automation platform, but we also really like how it handles campaigns and reporting. Their new subject line suggestion tool is really cool too.
Overall platform rating: 9.5
Campaign management rating: 9
List management rating: 9
Automation rating: 8.5
Drag & drop email builder rating: 8.5
Integrations rating: 9
Ometria is used highly by retail brands that focus on creating powerful customer experiences throughout the whole customer lifecycle. The ESP uses customer data to create personalised campaigns at scale. Ometria is best-suited to retail brands that are looking to scale.
Overall platform rating: 10
Campaign management rating: 9
List management rating: 9
Automation rating: 9
Drag & drop email builder rating: 9
Integrations rating: 9
Iterable is a cross-channel marketing platform that considers every interaction along the customer journey creating the most customised experience. The ESP empowers marketers to form meaningful connections with all their consumers at every touchpoint. We love how it integrates transactional and marketing messages. If you are a business with an app, this is a must-see platform.
Overall platform rating: 10
Campaign management rating: 10
List management rating: 9
Automation rating: 10
Drag & drop email builder rating: 9
Integrations rating: 10
Many ESPs offer similar benefits, so we hope that this list will help your business successfully differentiate and decide which platforms are most suitable for your brand and situation.
All of these ESPs are a great choice to help your brand produce and send personalised, relevant and timely email marketing campaigns whilst giving direction for growth.